Methods

We aimed to identify key factors influencing the adoption and ownership of bitcoin specifically in the United States. 

Partnering with Qualtrics, we achieved a US-representative sample of 3,538 (53% female) adults, and analyzed not only standard demographic but “moral foundations” as well as bitcoin-related sentiments. 

Our data was collected in two stages: an initial sample of 3022 in November of 2023 and a follow-up sample of 516 in March of 2024 to ask about awareness of the Bitcoin ETFs (not reported here). We will continue to update our data approximately every quarter.

A complete description of our data collection and analytic methods are available within the report.