Methods

We aimed to identify key factors influencing the adoption and ownership of bitcoin specifically in the United States.

Partnering with Qualtrics, we achieved a US-representative sample of 3,538 (52% female) adults, and analyzed not only standard demographic but “moral foundations” as well as bitcoin-related sentiments. Our data was collected in March of 2025.

A complete description of our data collection and analytic methods are available within the report.